A New Era for Bottega Veneta: Louise Trotter’s Vision
Louise Trotter, a rare female voice in the world of luxury fashion, has taken the helm at Bottega Veneta, marking a significant shift in the industry. Her appointment comes at a time when the presence of women in leadership roles within high-end fashion remains limited. Trotter’s approach to design is rooted in a deep respect for craftsmanship and a desire to redefine what it means to dress for the “female gaze.”
The Female Gaze in Fashion
The concept of the “female gaze” has evolved from its origins in film theory to become a central theme in contemporary fashion. This perspective challenges traditional narratives that have long been dominated by male perspectives. In the context of luxury fashion, where executive roles are predominantly held by men, the need for diverse voices is more critical than ever. Trotter’s leadership at Bottega Veneta offers a fresh take on this dynamic.
A Bold Debut at Milan Fashion Week
Trotter made her debut at Milan Fashion Week with a runway show that emphasized simplicity and elegance. The set was minimalist, featuring only stools made of Murano glass, allowing attendees to focus on the clothing. High-profile guests such as Julianne Moore, Uma Thurman, and Steve McQueen were present, underscoring the significance of the event.
Embracing Craftsmanship
Trotter’s designs highlight the artisanal roots of Bottega Veneta, which was founded in 1966 as a small Venetian shop. The brand’s commitment to craftsmanship is evident in every piece, from the intricate leatherwork to the tactile textures of the garments. This focus on quality and tradition is reflected in the 2025 ad campaign, which features the hands of artisans and brand ambassadors.
Design Philosophy
Trotter’s design philosophy centers on “soft functionality,” emphasizing the importance of confidence in wearing a bag without a logo. Her collections feature a range of styles, from elegant skirts to statement-making outerwear. The use of vibrant colors and unique textures adds a modern twist to classic designs.
A Growing Audience
While many luxury brands have struggled with declining sales, Bottega Veneta has maintained a steady performance. Trotter’s ability to create desire among consumers, both women and men, is a key factor in this resilience. Celebrities like Jacob Elordi have been spotted wearing the brand, further expanding its appeal.
A Legacy of Innovation
Trotter draws inspiration from the legacy of Laura Braggion, Bottega Veneta’s first female creative lead. She imagines Braggion’s journey as one of liberation and creativity, a sentiment that resonates throughout her work. This connection to history and innovation is a defining characteristic of her designs.
The Future of Bottega Veneta
As Trotter continues to shape the future of Bottega Veneta, her vision promises to bring a new level of sophistication and inclusivity to the brand. With a focus on craftsmanship, innovation, and the female gaze, she is poised to make a lasting impact on the luxury fashion landscape.
