Jeju Island Introduces Multilingual Guide to Address Tourist Misbehavior
Jeju Island, often called the “Hawaii of South Korea,” has taken a proactive approach to manage the growing concerns around tourist behavior. The island, known for its breathtaking landscapes and vibrant culture, has introduced a multilingual guide aimed at educating foreign visitors about local regulations and expectations.
A Growing Tourism Challenge
Jeju Island has seen a significant increase in tourism, especially after the end of the pandemic. In 2024, the number of foreign tourists visiting the island reached 1.9 million, nearly quadrupling since 2019. This surge has brought both economic benefits and challenges, including reports of misbehavior by some international visitors.
The island’s popularity is reflected in the high volume of air traffic between Seoul and Jeju. According to the International Air Transport Association’s 2024 World Air Transport Statistics report, more than 13 million passengers traveled on this route last year, making it one of the busiest in the world.
Key Offenses and Penalties
To address these issues, officials have printed 8,000 copies of a multilingual guide available in Korean, English, and Chinese. The guide outlines minor offenses that could result in fines, including smoking in non-designated areas, jaywalking, littering, and damaging the environment. Each offense carries a fine of 50,000 KRW ($35.77), with additional penalties possible for repeated violations.
The guide serves as a reminder of the importance of respecting local customs and laws. It emphasizes that violating these rules can lead to misdemeanor imprisonment or fines, reinforcing the need for responsible tourism.
Public Reaction and Social Media Outrage
The rise in tourist incidents has sparked public outrage among locals. Social media platforms have become a space for residents to express their frustrations. For instance, a video showing a foreign tourist smoking on a bus in Jeju went viral, prompting angry comments from South Koreans who felt their country was being disrespected.
Another incident involved a foreign child defecating on a sidewalk, which led to calls for stricter enforcement against international tourists. These events highlight the growing tension between residents and visitors, underscoring the need for clear guidelines and education.
Broader Context of Overtourism
Jeju Island is not alone in facing overtourism challenges. Similar issues have been reported in other popular destinations across Asia and Europe. In Japan, Kyoto’s Gion district has taken action against tourists who violate cultural norms, while Bali has long struggled with problematic tourist behavior.
In Europe, cities like Barcelona, Venice, and Paris have seen locals protesting against the impact of mass tourism. Recent incidents include residents using water pistols to deter tourists and spontaneous strikes by museum staff due to overcrowding.
Lessons from Other Destinations
Other regions have implemented measures to manage tourist behavior. For example, South Korea’s Bukchon Hanok Village introduced a strict curfew for non-residents to address noise complaints. These efforts reflect a global trend toward balancing tourism with the well-being of local communities.
Ruben Santopietro, CEO of Visit Italy, emphasized the importance of respecting local residents. He stated that a city where residents are dissatisfied loses its identity and becomes overly commercialized.
Conclusion
As Jeju Island continues to attract millions of visitors each year, the introduction of the multilingual guide represents a step toward fostering a more respectful and sustainable tourism environment. By educating visitors on local regulations and cultural norms, the island aims to preserve its unique charm while ensuring that both residents and tourists can enjoy the destination.
