Key Factors Behind Trump’s 2024 Victory Revealed
New data analysis has highlighted the role of less engaged voters in President Donald Trump’s 2024 election victory, offering a fresh perspective on the shifting dynamics of American politics. According to findings from a Democratic-leaning data firm, the support of these voters was crucial in securing Trump’s win, while traditional Democratic-leaning groups saw a decline in turnout and enthusiasm.
Shifts Among Regular Voters

The analysis, conducted by Catalist, a company that maintains a nationwide voter list and provides data analytics to Democrats, shows that consistent voters are increasingly leaning Democratic. Nearly half of the 2024 electorate consisted of deeply engaged voters who cast ballots in each of the past four federal elections. This group’s share of the electorate was 9 points higher than in 2020 and 7 points higher than in 2016.
Kamala Harris, the Democratic nominee, won just under 50% of these regular voters, outperforming both Joe Biden in 2020 and Hillary Clinton in 2016. However, this gain was offset by significant shifts away from the Democratic Party among less frequent voters.
Challenges Among Less Engaged Voters

Those who vote less regularly saw a marked decline in support for the Democratic candidate. While Clinton and Biden each won 54% or more of voters who participated in two or fewer of the four most recent federal elections, Harris only managed about 48% of this group. Additionally, she won less than half of those who did not vote in 2020 but did so in 2024, compared to roughly 55% for Biden and Clinton.
These irregular voters tend to be younger, less White, and more urban than regular voters. However, they are also less likely to have college degrees, a trait increasingly associated with Republican support. These groups shifted away from the Democratic candidate in the 2024 election, indicating a broader trend in voter behavior.
Complex Dynamics of the Election
The report’s authors note that no single demographic characteristic explains all the dynamics of the election. Instead, the findings suggest a combination of related factors that influenced the outcome. The analysis highlights the importance of understanding how different voter segments interact and shift over time.
Catalist’s assessment mirrors the findings of 2024 exit polls on the demographic makeup of the electorate and how key groups voted. It adds valuable insights into turnout and provides a more solid read on new and infrequent voters than surveys can offer. The data is derived from voter file information drawn from election officials and campaign data, offering a clearer picture of voting behavior.
Gender and Urban Trends
The results also reveal a significant gender gap, with declining Democratic support among men across race and ethnicity. There was a particularly steep drop among younger men and Latino men. The analysis also shows steeper drops in Democratic support in the most urban parts of the country compared to previous elections.
By focusing on two-way vote share, the report compares the split between Democratic and Republican votes within each subgroup, ignoring third-party or independent candidates. Using this metric, Harris lost 9 points compared with Biden among Latino voters overall, 6 points among all voters younger than 30, 5 points among men, and 5 points among those who do not vote in every election.
Broader Implications for Future Elections
While Harris maintained Democratic support among women, including White and Black women, she lost support among Latina women and Asian American and Pacific Islander women. Her numbers were down slightly compared with Biden or Clinton among all voters younger than 65, even as she improved slightly on Clinton’s support among seniors.
Polling conducted around Trump’s 100-day mark in office suggests he has not held on to newfound support among these groups. The drop-offs and the increasing Democratic advantage with more frequent voters signal that Republican performance in battleground states and districts in upcoming gubernatorial and congressional elections could look quite different from Trump’s 2024 win.
As the political landscape continues to evolve, understanding the shifting dynamics of voter engagement and demographics will be crucial for future campaigns and policy decisions. The 2024 election serves as a pivotal moment in American politics, highlighting the need for continued analysis and adaptation in response to changing voter behaviors.